New Pediatric Rehabilitation Unit
Direct Mail Solicitation

THE CHILDREN'S CENTER

direct mail

design challenges: to integrate several images of patients, their parents, doctors, and The Children's Center facility with messaging emphasizing the need for a new pediatric rehabilitation unit. The goal was to encourage end-of-year donations to a capital campaign that would "match" the donation of a major foundation. The public relations department provided the messaging, a very good comp of the "puzzle" theme, and all the images at the beginning of the project.

In the final piece, the "It's a match" puzzle theme works throughout the layout to reinforce the relationships found at The Children's Center. The use of muted TCC corporate colors provided a background for the images and messaging. A return response card, response envelope and outer envelope were additional components of the package.

print house: Classic Printing, Oklahoma City, Oklahoma

Other direct mail projects

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The Children's Center