Tradeshow Signage and Lightbox Images

SANDVIK MINING & CONSTRUCTION USA LLC

event collateral

design challenges: Sandvik appears at mining-related tradeshows like MINEexpo International, attracting 1,225 exhibitors and 30,000 registrants. So, the exhibit must provide clear, concise messaging along with eye-catching visuals. For the 2005 show, the exhibit area included four backlit towers to anchor the corners of the floor area, a plasma screen with rotating graphics, and four computer stations with self-playing, interactive programs describing the company's products and expertise. Innovative Communications provides messaging and art direction so that all facets of the exhibit sync when on-site in Las Vegas.

project coordinator:
Innovative Communications,
Ellen Beeby, Marketing Consultant

Other event collateral projects

Other projects for
Sandvik