Display Advertising - Magazine

SANDVIK MINING & CONSTRUCTION USA LLC

advertising [display]

design challenges: advertising industrial drill bits usually requires placement in an industry-related journal. There, the emphasis is on features and benefits as can be seen in several samples here. The "redefine down time..." concept was a successful experiment where the appeal in both copy and imagery was to emphasize the efficiency and reliability of drilling with a Sandvik bit — thereby, freeing time for recreation.

Halley's Design, in conjunction with Innovative Communications, help Sandvik explore effective marketing directions for their product line.

messaging:
Innovative Communications,
Ellen Beeby, Marketing Consultant

Other display advertising projects

Other projects for
Sandvik