Display Advertising - Campus Newspaper

OKLAHOMA STATE UNIVERSITY
ALUMNI ASSOCIATION

advertising [display]

In late 1999 and early 2000, the Oklahoma State Alumni Association began a serial ad campaign to attract currently-enrolled students into the organization. Ads were run every month during a week when a major campus activity would soon take place: freshman orientation, football game, homecoming celebration, finals week.

design challenges: Halley's Design used strong design elements and a "serialized" approach to attract the attention of busy students. The integration of copy points, school colors, and graphics presented the Alumni Association as an active, progressive organization with student-targeted activities underway.

collaborators:
Publicity Coordinator, OSU Alumni Association

Other display advertising projects

Other projects for the
OSU Alumni Association