Today, iTradeFair.com, Inc. helps organizations
use the Internet in unique, innovative ways such as: online tradeshows,
live help centers, online interactive directories, focus groups,
and other specialized online events. In 1999, the company launched
the business with the online tradeshow technology and needed a
capabilities brochure that would outline the features and benefits
of their services as well as clearly demonstrate their
online environment.
design challenges: iTradeFair, Inc. had commissioned
a logo design from another design firm but, beyond that, had
few creative assets. Halley's Design had the freedom to
select colors, imagery and type treatments for this brochure.
The company wanted an approachable, non-technical tone, and a
design that has enough visual impact to stand out in a stack
of mail or tradeshow literature.
print house: Heritage
Press,
Julie Harman, Sales Associate |
Other corporate collateral projects
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