Innovative Communications and Halley's Design worked together with Critical Technologies to develop several marketing tools for their innovative, web-based document storage technology, FilesOnTheNet.com. Today, this technology has evolved into the iMagio® product of Critical Technologies, Inc.
design challenges: With quite a few copy points (company background, description of technology, diagrams of information flow, etc.), Halley's Design compartmentalized information into panels within the brochure. And, because these "copy compartments" varied in length and scope, the panels and spreads evolved into a unique, fold-out format. Color was the primary device used to provide continuity and "lead the eye" through the brochure.
messaging: Innovative Communications
Ellen Beeby, Marketing Consultant
print house: Heritage Press,
Terry Lloyd, Sales Associate |
Other corporate collateral projects
Other projects for
Critical Technologies, Inc.
|
